Project Description

Presenting Brose as a provider of e-bike systems

It was in 1908 that Max Brose first opened a retail outlet for automobile accessories in Berlin. Today, the family-owned business is the world’s fourth-largest automotive supplier and has a large number of sites around the globe. Brose Antriebstechnik GmbH & Co. KG successfully entered the pedelec market in 2014. Engineers at the firm’s headquarters in Berlin design and manufacture innovative drive systems for electric bicycles.

The firm’s stand at the Eurobike event has doubled to almost 200 square metres in the last few years. The headlines in 2019: Brose is now a one-stop provider of e-bike systems comprising Brose drive units, batteries and displays. The Brose Service Tool offers dealers enhanced servicing and diagnostics. Optional magnesium housings for Brose drive systems facilitate significant weight reductions.

Our designers combined dedicated modules for all four of the firm’s core themes – Drive Units, Displays, Batteries and Service – to create a tour around the perimeter of this year’s stand. The centre of the stand was used to present an integrated development project comprising all key components. Information on all product areas was available in both passive and interactive forms, while three meeting rooms provided a forum for in-depth discussions away from the hustle and bustle of the exhibition.

Kunde
Brose Antriebstechnik GmbH & Co. KG

Project
Eurobike 2019, Friedrichshafen

Services
Design
Project Management
Production