Project Description

Enabling Future Mobility

Taking “Enabling Future Mobility” as its motto, automotive supplier Brose greeted visitors to its stand at the IAA in September 2019 with a variety of extraordinary mobility experiences. The family-owned firm offers a range of future-oriented solutions such as self-opening doors, collision protection systems, flexible interiors and thermal management concepts. Brose Antriebstechnik was also at the event to present its drive systems for e-bikes, which comprise nothing but Brose drive units, displays and batteries.

Winkels is a Brose Key Supplier and has long been responsible for the design and production of the firm’s stands at the IAA. The brief is associated with a number of special challenges: The stand is located in the “Europa” hall, which is not a classically bare exhibition space, but a fully equipped conference hall with a foyer and tall glass façades. All plans are subjected to a heightened level of scrutiny due to the unconventional way in which the space is used. Existing FF&E such as carpet, lighting and wall claddings are protected, façades carefully measured and various room-specific circumstances fully integrated into the detailed concept. Incalculable factors such as the weather and the resultant lighting conditions also put our designers and lighting technicians through their paces.

Client
Brose Fahrzeugteile GmbH & Co. KG

Project
IAA 2019, Frankfurt am Main

Services
Design
Project Management
Production