Project Description

24 flagship showrooms in international cities – now also in Löhne

Never seen before in over 300 years of company history: Gaggenau, manufacturer of innovative and revolutionary household appliances, is hosting a virtual tour in 2020 and, most importantly, is providing retail partners with convenient and secure access to brand experience and new products. The new showroom in the ‘house4kitchen’ in Löhne will also be used for local dealer training in the future, in compliance with the relevant safety and hygiene concepts.

After the demolition, we created completely redesigned presentation areas across the 289 square metres, which are structured along lines and axes in accordance with 1zu33 agency’s signature design for a pure, minimalist appearance. There were just eight weeks between the start of planning and construction; in September, the space was opened in parallel to the world’s largest kitchen trade fair, A30.

www.gaggenau-virtuellemesse.de

Client
BSH Haushaltsgeräte GmbH

Project
Gaggenau Showroom ‚House4Kitchen‘, 2020, Löhne

Services:
Project Management
Production