Project Description

900 square metres of driving pleasure

The Chevrolet brand’s Camaro Track Concept Car was undoubtedly one of the highlights of the 2017 edition of the Geneva International Motor Show. Discerning drivers were presented with a vehicle blending the everyday benefits of a stylish coupé with the high performance of a sports car more suitable for an exhilarating weekend spin. Winkels was responsible for the implementation of the concept for the nearly 900-square-metre stand, which was developed by the Cologne-based Czarnowski agency. In addition to the vehicles themselves, other highlights included suspended LED walls and a football area with photomontages.

Client
Chevrolet

Project
Geneva International Motor Show 2017, Geneva

Design
Czarnowski GmbH

Services
Project Management
Production