Project Description

Bella Italia – another stop on a long journey of joint success

Milan’s annual interior design fair “Salone del Mobile” takes furniture as its main focus and coincides with Milan Design Week. Every two years the fair also features the Eurocucina event, which sees prestigious kitchen firms present their latest products and delight visitors with intelligent technology and mouth-watering live cooking shows. In 2018 more than 434,000 people visited the six-day event, which hosted 2,000 exhibitors spread across 205,000 square metres of exhibition space.

The premium Dornbracht brand is always one of the fair’s leading exhibitors. The Iserlohn-based family business offers innovative products for kitchens, bathrooms and spa facilities and is synonymous with the utmost in quality, cutting-edge production and innovative design.

Winkels has now been working with this special customer on a regular basis for over 20 years. During that period we have proven time and again that we know exactly what it takes to bring the outstanding haptics and form of the firm’s many different bathroom and kitchen series to the fore, thus enabling visitors to gain a realistic understanding of their respective functions and applications. Our priority is always to deliver an outstanding stand that is equal in quality to the brand itself.

Working hand-in-hand with the Cologne-based Meiré und Meiré agency (Dornbracht’s longstanding partner for conceptualisation, design and planning), we implement all communicative measures required in connection with showrooms and exhibition appearances. It is a role that has taken us around the globe, with Chicago, Las Vegas, Japan, Monaco and New York just a few of the stops on our journey of success with Dornbracht.

Client
Dornbracht International GmbH

Project
Salone del Mobile 2018, Milan

Design
Meiré und Meiré GmbH & Co. KG

Services
Project Management
Production