New brand, proven expertise: Festival vibes for QORE powered by Yamaha at Eurobike 2025

For Eurobike 2025 in Frankfurt, we had the opportunity to design and realize a truly special outdoor exhibition stand for QORE powered by Yamaha. In collaboration with the experienced BROSE team, now presenting under the new brand QORE, a 400 m² brand area was transformed into a space that perfectly combined technology, brand identity and experience. The foundation of this exhibition stand construction was a series of mobile container solutions developed specifically for outdoor use. Together with existing event tents, they created a flexible and spacious layout. Additional brand areas such as “Waldbike” and “Campus” were expanded with canopies, plant arrangements, and an illuminated LED logo with color-changing effects.

The exhibition stand design embraced a summer festival atmosphere. Visitors entered an open and inviting environment that encouraged interaction and provided plenty of space for communication and consultation. A special highlight was the centerpiece – a striking stand architecture element showcasing both the system components and a show bike itself. Individual display stations offered additional insights into product details and technical innovations. Graphics and communication were developed in close collaboration with agency Butter, ensuring a cohesive and engaging brand presence.

The experience didn’t stop at the visuals: the slogan “Test it!” came to action, visitors could borrow a bike and experience the QORE drive system firsthand on the outdoor test track. This direct product interaction made the exhibition stand not only a place of information but also one of real experience. Combining thoughtful design, sustainable materials, and interactive elements, the stand builder team from Winkels created a powerful statement for the new QORE brand at the world’s leading trade fair for the cycling industry.