Over 400 m² brand presence: Wort & Bild Verlag with a fresh look at Expopharm

At Expopharm 2025, Wort & Bild Verlag presented a completely new exhibition stand design covering more than 400 m². Referring to the title “Health has a place”, an open and modern exhibition stand was created, designed to engage visitors and encourage interaction. A surrounding fabric facade framed the entire stand area, visually emphasizing the theme, while a dynamic LED cube in the center, integrated within a ceiling structure with communication zones, provided a striking focal point and strong long-distance visibility.

The graphic design and communication concept were developed by the agency Looping, while the stand architecture and exhibition stand construction were executed in close collaboration with our in-house design team. The result was a stand that perfectly combined functionality with brand impact. Highlights included interactive touch displays with quizzes, a spacious bar, and open meeting areas and workspaces, offering visitors space for personal conversations and networking.

For the third time in a row, we accompanied Wort & Bild Verlag at Expopharm in both Düsseldorf and Munich. As Europe’s largest trade fair for the pharmacy and healthcare sector, Expopharm serves as the central platform for innovation, exchange, and industry trends. With this new exhibition stand design, Wort & Bild Verlag successfully communicated its brand message and reinforced its position as a strong and trusted partner in the healthcare market.