Stand building for Miele in Berlin – Innovative Brand Spaces with a System
Miele at IFA Berlin 2025: Trade Show Design that Makes Innovation Tangible
When the international flagship exhibitions open their doors in Berlin, one thing becomes clear:
trade show construction is far more than just building structures – it is about creating brand experiences. This was impressively demonstrated at IFA Berlin 2025.
In Hall 2.1, a roughly 2,600 m² experience space for Miele set new benchmarks in design, functionality and sustainability.
As a experienced stand builder, we know:
A successful exhibition stand does more than display products – it tells stories, provides orientation and intuitively guides visitors through the space.
System-Based Trade Show Construction: beMatrix in Black
A key factor for flexibility and efficient execution in modern trade show construction is the system behind the design.
We deliberately rely on the beMatrix system – especially in its black version, as it meets multiple requirements at once:
- Modular design: structures can be easily adapted and reused for different projects
- Efficient assembly: fast setup and dismantling saves time and reduces costs
- Sustainability: reusable components with interchangeable surfaces
- Maximum design freedom: from clean, minimal concepts to complex spatial structures
The black version of the system also creates a particularly high-end aesthetic:
minimalistic, precise and perfectly suited for brands that value clarity, contrast and a strong visual language.
Especially at international leading trade fairs such as IFA or IFAT, this combination of design, efficiency and sustainability becomes a decisive competitive advantage.
Client
MIELE
Project
IFA 2025 in Berlin
Services
Project Management
Production
Installation
Design
MIELE
