Successful appearance of Engelbert Strauss at the Equip Exposition in the USA

Winkels Interior and Vok Dams Event GmbH realised an impressive project for Engelbert Strauss’ trade fair appearance at the Equip Exposition in Louisville, Kentucky. The 80 square metre indoor stand was the first of its kind for Engelbert Strauss at this renowned trade fair and marked a decisive step for the brand in the American market.

An outstanding feature of the project was the use of materials from Engelbert Strauss’ own product range. This not only strengthened the brand identity, but also created an authentic brand experience that emphasised the core values of functionality and robustness.

The overseas project presented particular challenges, such as project management between the German and US locations and handling the logistics on site. By working with an experienced American partner, Winkels Interior was able to guarantee high-quality production and smooth implementation. A supervisor from our team in Kleve was on site to ensure quality assurance during assembly and that all work met Winkels Interior’s high standards.

Despite a tight timeframe and complex coordination across continents, the stand was completed on time and flawlessly. The result: a trade fair appearance that not only impressed visitors, but also successfully positioned Engelbert Strauss on the international stage – and in a new market environment that holds great promise for sustainable growth.