“Creating value for generations” – a 400 m² brand experience for Koehler at Drupa

At Drupa 2024 in Düsseldorf, the world’s largest trade fair for print and media, Winkels once again realized a special project for the Koehler Group. Together with our in-house design team, we created a premium exhibition stand construction on a 400 m² brand space. The exhibition stand design reflected the year’s guiding theme “creating value for generations” and staged the Koehler brand with a clear architectural concept and strong visual identity.

A special focus was the presentation of all eleven product categories of the Koehler Group. Each segment – from products and brands to research and development – received its own dedicated space. Visitors could experience the entire portfolio at one central location. Modern media technology and a cohesive graphic concept provided clear and unified communication. Another highlight was the sustainable wall system, designed for reuse at future exhibitions across Europe. Particularly striking: the showcase of decorative papers, integrated as an example within a laminate flooring installation.

The partnership between Winkels and Koehler has now lasted more than 20 years, including several joint appearances at Drupa. This long-standing collaboration demonstrates how continuity and innovation in exhibition stand architecture lead to a powerful and future-oriented presence. With this stand, Koehler inspired international visitors and highlighted its innovation strength on the global stage.