VW Group welcomes more than 500,000 visitors

A new brand design, a new partner in trade fair construction and many other innovations could be experienced at the Volkswagen Group’s Open Space at the IAA Mobility in Munich in September. In close and cooperative collaboration with Mutabor Design GmbH, Winkels Interior was able to realize an open, inclusive and barrier-free design on the central Odeonsplatz. Mutabor’s stand concept was a complete success: the VW Group was delighted with more than 500,000 visitors and we were delighted with the trusting collaboration with our client and agency partner.

The dialog-oriented, urban experience area was themed #OneFuture. The focus of the two-storey concept was on people, or more precisely: every person – with their history and shared future. In the Future Materials Lab, the Volkswagen cinema, on the social wall or at the photo spots, all visitors were invited to experience, interact and participate. Volkswagen presented future-oriented mobility as part of a lifestyle that excludes no one. The new products were staged within the holistic framework of sustainability, inclusion and new mobility. The concept car, the all-electric ID.4, ID.5 and ID.7 vehicles and long-range plug-in hybrids such as the new Passat and the new generation of the Tiguan were on display. The varied and free stage program on relevant product, social and mobility topics also ensured a consistently high level of stand attendance.