Winkels Interior designs exhibition stand in the form of a market stall

Labelexpo Europe is one of the leading trade fairs in the field of labeling, product marking and printing technology. From September 11 to 14, thousands of experts from over 120 countries flocked to Brussels to take part in this important industry event. At the stand of our regular customer Koehler Paper, visitors had the opportunity to test the innovative Blue4est® thermal paper on various printers and scales and take away a self-labeled apple as a souvenir. The 77 square meter stand was designed in the form of a market stall, including a real tree and fruit displays – we at Winkels Interior were responsible for the concept and design. Our stand design not only included a “Black Forest parlor”, fresh fruit from the region and a digital fruit crate, but also dealt in its entirety with the environmentally friendly “Blue Forest” thermal label paper, which was interpreted in the stand design by a 22 m long 3D fabric banderole for the long-distance effect of the stand.

The innovative Blue4est® label paper, also known as Facestock, is revolutionizing the industry with its environmentally friendly properties that do not require the use of developer chemicals. This enables disposal in waste paper and approval for direct contact with food. The eye-catching blue color makes the self-adhesive label immediately recognizable as recyclable, similar to the blue receipt, which represents a significant advance in sustainable packaging solutions.