400 square meters for words & images at Expopharm

Winkels develops and realizes stand construction for new customers in Düsseldorf

We were present with Wort & Bild Verlag at the Expopharm 2023 in Düsseldorf on 400m² of stand space. Our stand concept, developed by the creatives from the Winkels design team, included a podcast station with vintage telephone receivers and many varied areas to present the media diversity of the traditional publishing house from Bavaria.

From September 27 to 30, visitors were able to experience the Baierbrunn-based media house and an informative stage program live at expopharm’s largest trade fair stand. The interactive stand concept offered plenty of space for knowledge transfer, exchange and networking opportunities. The highlights of Wort & Bild Verlag’s trade fair appearance included master classes with the renowned scientist Prof. Dr. Gerd Assmann, TikTok influencer Paulini Mathini from the pharmacy scene and other experts.

We look forward to further successful projects!

About the company:
Wort & Bild Verlag is Germany’s leading provider of health media with reliable and high-quality content. It produces relevant, entertaining and modern health information – analog and digital – that is trusted by over 25 million people every month. Innovative podcasts, video and digital offerings extend the established print magazines. The aim is to strengthen local pharmacies and their role in healthcare in the long term.

Client
Wort & Bild Verlag

Project
Expopharm 2023, Dusseldorf

Services
project management
production & assembly

Design
Winkels Interior Design Exhibition GmbH

Photographer
Wort & Bild Verlag