Successful continuation: stand construction for Wort & Bild Verlag at Expopharm 2024

After Wort & Bild Verlag’s trade fair appearance at Expopharm 2023 in Düsseldorf was a complete success, Winkels Interior continued this highlight in Munich in 2024. This year, we were once again able to realise a trade fair stand covering almost 400 m² that impressed visitors and underlined the publisher’s position as an innovative market leader. The design once again came from our in-house creative team and relied on tried-and-tested as well as new, interactive elements that made the stand a centre of attraction at the trade fair.

The trade fair stand offered a variety of experiences in both years: Podcast station with nostalgic vintage telephone receivers, taxi call pillars with headphones, an interactive masterclass for up to 20 participants and a stage for the industry’s important health issues. The concept combined knowledge transfer, entertainment and networking opportunities in an inviting atmosphere. Already a highlight last year, the stand once again provided visitors with plenty of interactive wow moments. Thanks to our experienced design, production and assembly teams, the stand was set up smoothly and on time. The result was a flawless realisation that reflects the high level of quality at Winkels Interior.

We are proud to have once again accompanied Wort & Bild Verlag on their journey and look forward to designing future trade fair presentations that inspire companies and visitors alike.